Brown Tide Rising: Metaphors of Latinos in Contemporary by Otto Santa Ana

By Otto Santa Ana

Winner, top ebook on Ethnic and Racial Political Ideology and/or Political concept, prepared part on Race, Ethnicity, and Politics of the yank Political technology organization, 2002

"...awash below a brown tide...the relentless move of waves on a seashore, those human flows are remaking the face of America...." due to the fact that 1993, metaphorical language reminiscent of this has permeated mainstream media reporting at the usa' transforming into Latino inhabitants. during this groundbreaking ebook, Otto Santa Ana argues that faraway from being mere figures of speech, such metaphors produce and maintain unfavorable public perceptions of the Latino group and its position in American society, precluding the view that Latinos are vested with a similar rights and privileges as different citizens.

Applying the insights of cognitive metaphor concept to an intensive ordinary language facts set drawn from thousands of articles within the Los Angeles Times and different media, Santa Ana finds how metaphorical language portrays Latinos as invaders, outsiders, burdens, parasites, illnesses, animals, and weeds. He convincingly demonstrates that 3 anti-Latino referenda handed in California due to such imagery, rather the notorious anti-immigrant degree, Proposition 187. Santa Ana illustrates how Proposition 209 organizers broadcast compelling new metaphors approximately racism to cajole an voters that had formerly supported affirmative motion to prohibit it. He additionally indicates how Proposition 227 supporters used antiquated metaphors for studying, university, and language accountable Latino kid's speech—rather than gross structural inequity—for their colleges' failure to coach them. Santa Ana concludes through calling for the production of rebel metaphors to contest oppressive U.S. public discourse approximately minority communities.

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Extra info for Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse

Example text

Metaphor is more than poetic color and superficial ornamentation. It shapes everyday discourse, and by this means it shapes how people discern and enact the everyday. ’’ 34 In the intervening two thousand years the definition has not changed much. To use the terminology of Lakoff and Johnson, a metaphor is a conceptual mapping from a semantic source domain to a different semantic target domain. The source domains often, but not always,35 are those things humans can easily think about, the parts of the human physical world which are handy and familiar.

Using established comparative linguistic methods, Sweetser found evidence of an ancient metaphor,     , which captures a pattern across these languages. This metaphor is part of a more encompassing prehistoric metaphor,   , which also has reflexes across the range of Indo-European languages. Thus there is a well-developed explanation in metaphor theory about how new words are created. Any analysis of these semantic changes which does not incorporate metaphor mappings into its account fails to account for the attested pattern of the multiplication of words across the Indo-European languages.

Ally, the linguistic claim is that such metaphors constantly shape the public’s worldview. The public discourse encompassing California’s three anti-Latino referenda of the s is the focus of this study, based on the assumption that such discourse constitutes public opinion and worldview. Discourse is a term used in several ways. It means the way we converse about things, in this case, Latino political issues. More specifically in this book we will be concerned with the ‘‘material content’’ of discourse.

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